Case · 03 · 2026

InkRoom · Tattoo Studio.

A visual identity concept for a tattoo studio, including a wordmark, 3D elements, animation and graphic applications.

Identity 3D Motion Packaging Social Branding

IndustryTattoo studio

Year2026

RoleIdentity concept, graphic design, 3D and animation

ToolsPs · Ai · Ae · Blender

STEEL · SKIN · SILENCE // Tattoo Studio

From wordmark to visual identity.

InkRoom began as a wordmark exploration and developed into a wider identity system. The central task was to make the wordmark and IR mark work together across static layouts, 3D objects and motion.

Black and acid lime define the palette. Chrome surfaces and concrete textures appear in the 3D assets and graphic layouts.

I built the 3D assets in Blender, composed the motion in After Effects, and used Photoshop and Illustrator for layouts, textures and applications.

// 03 · Wordmark · primary mark

// 04 · Colour system · midnight + acid

InkRoom colour system — Midnight Black, Graphite Smoke, Concrete Grey, Deep Olive, Acid Lime, Neon Chartreuse

// 05 · 2D elements · textures · iconography

InkRoom 2D elements — tattoo iconography in acid lime + textures (concrete, web, metal)

The identity in motion.

Three motion studies test how the system behaves: the wordmark and IR mark in light and dark themes, a family of 3D elements, and an inflated logo with floating black drops.

Logo system

3D elements

Inflated mark · drops

The InkRoom totem

A chrome character developed as an additional brand element.

// 08 · Packaging system · touchpoints

InkRoom packaging mockup — bottles, ink boxes, gift kit, store interior

The system in use.

The same identity translated into story-format layouts: bold typography, the IR mark as a stamp, and a restrained colour system that stays legible at small sizes.