Biskwit · Valentine's.

A full Valentine's collection for a Polish-Czech café — packaging, posters, social and a 3D motion piece around the slogan «Traf prosto w serce» — Polish for «hit straight to the heart».

Campaign Packaging 3D Motion Social

ClientBiskwit café · cukiernia

Year2025

RoleVisual direction, 3D, motion

PlacePrague, CZ

Biskwit Valentine's main poster: «TRAF PROSTO W SERCE» on grass with heart-shaped cakes

A small February story.

Biskwit is a Polish café and cukiernia (pastry shop) in Prague — small, warm, family-run, with a Slavic-romantic visual world. For Valentine's Day they wanted a full collection: limited-edition cakes, pastries, gift boxes and the visual language to wrap them all together.

The slogan «Traf prosto w serce» — «hit straight to the heart» — became the anchor. Grass, sky, hand-decorated heart cakes, soft pinks and cake-greens. The world is romantic but slightly nostalgic — closer to a Polish 90s postcard than to a polished Western Valentine.

— More notes coming soon. ByLilly is writing this case study.

Hand-drawn storyboard from a dotted notebook — eight panels: arrow flying, landing in a heart cake, slogan «ПОПАДИ ПРЯМО В СЕРДЦЕ» — // from the notebook

// first sketch → blender

The very first scribble — eight panels on a dotted page. A lot of it changed by the final piece, but the rhythm started here.

Slogan was even in Russian first — «попади прямо в сердце» — before it landed in Polish. Then everything moved into Blender.

Blender viewport screenshot — greyscale clay scene with the heart cake, gift box and cookies on a hilly grass terrain — // in Blender · clay view

A 3D teaser for stories.

Built in Blender, 9:16 for vertical stories: a Cupid arrow flies in, lands in a heart cake, the slogan unfolds.

9:16 · Blender · loop

Outdoor billboard with the Valentine's campaign in a Prague street — Billboard · outdoor · Prague

Cafe interior with the Valentine's poster on the wall — In-store · poster

The campaign lived both outdoors and inside the café — the same hand-decorated heart cakes on grass, scaled from a billboard down to a vertical A2 poster behind the counter. The crop changes; the world stays the same.

Valentine's gift box on marble surface — Gift box · pre-order

Heart-shaped meringue lollipop with branded sticker — Meringue · branded sticker

Every product carried the same campaign mark — from the limited gift box down to a single meringue lollipop. The sticker on each piece was a tiny window into the bigger campaign world.

Full Biskwit Valentine collection — meringues, boxes, cookies — The full Valentine's collection · meringues · cookies · boxes

Three meringue flavours, two cookie sets, a heart-shaped bento and the limited gift box — wrapped together as one Valentine's drop, sold by pre-order from 14 February.

More work.

Keep exploring — open another case, or step into the experiments drawer.

Next case · 2025

Move your cursor — and the arrow flies.

Drag the mouse left or right across the field below. The animation follows your hand · stop, and it freezes wherever you let go.

↔ move horizontally to play frame-by-frame

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Biskwit · Valentine's.

A small February story.

A 3D teaser for stories.

More work.

Inkroom · Tattoo studio

3D Poster Series

Open Playground

Move your cursor — and the arrow flies.