ByLilly OS
// loading /works/biskwit-valentine ........

> opening case file ........ [ OK ]
> ready_
Case · 01 · 2025

Biskwit · Valentine's.

A Valentine's campaign for Biskwit café: packaging, posters, social assets and a short 3D teaser built around the Polish line «Traf prosto w serce» — “straight to the heart”.

Campaign Packaging 3D Motion Social
ClientBiskwit café · cukiernia
Year2025
RoleVisual direction, 3D, motion
PlaceWarsaw, PL

Valentine’s campaign · Packaging · Posters · 3D animation

Biskwit Valentine's main poster: «TRAF PROSTO W SERCE» on grass with heart-shaped cakes

Campaign concept.

Biskwit is a family-run café and pastry shop in Warsaw. For Valentine's Day, the brief was to connect limited-edition cakes, pastries and gift boxes through one recognisable visual direction.

I developed the layouts and 3D animation around the Polish line «Traf prosto w serce» — “straight to the heart”. Heart-shaped cakes, grass and sky connect the visuals.

Hand-drawn storyboard from a dotted notebook — eight panels: arrow flying, landing in a heart cake, slogan «ПОПАДИ ПРЯМО В СЕРДЦЕ»
Storyboard
// first sketch → blender

Early sketches explored how the arrow, heart-shaped cake and campaign line could appear in one sequence.

The idea was first written in Russian — «попади прямо в сердце» — then adapted into Polish before the scene moved into Blender.

Blender viewport screenshot — greyscale clay scene with the heart cake, gift box and cookies on a hilly grass terrain
3D scene

A 3D teaser for stories.

A short 9:16 teaser for Stories. Built in Blender, it follows a Cupid arrow as it lands in a heart-shaped cake and reveals the campaign line.

9:16 · Blender · loop
Billboard mockup showing the Valentine’s campaign
Billboard application mockup
Cafe interior with the Valentine's poster on the wall
In-store poster mockup
Application mockups show the campaign on a billboard and an in-store poster, with the same cakes, colours and Polish headline.
Valentine's gift box on marble surface
Gift box mockup
Heart-shaped meringue lollipop with branded sticker
Meringue · branded sticker
Packaging studies apply the campaign graphics to a gift box and a meringue-lollipop sticker.
Full Biskwit Valentine collection — meringues, boxes, cookies
The full Valentine's collection · meringues · cookies · boxes
The collection mockup brings together meringues, cookies, heart-shaped cakes and gift packaging.

Explore the animation.

Use the slider to explore the animation.

↔ move horizontally to play frame-by-frame
frame 30 / 60