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Шериф & Гриль

Brand identity concept · Belarus

Sheriff & Grill — identity concept for a Belarusian burger place.

RoleIdentity direction
FocusLogo · banners · packaging
FormatBrand system · print
Client context

Existing burger place

The brief was to move the place toward a more distinctive format that could stand out in the city.

Direction

Wild West, American-style

An American-style burger and grill concept with a Wild West theme.

What I made

Identity and applications

Logo lockup, colour system, long and entrance banners, packaging direction and an additional menu design.

Logo

Original Sheriff and Grill logo in six colour variations

I developed the cowboy-and-burger mark, the Cyrillic wordmark and the tagline for the Wild West concept. These are the original colour variations.

Colours

Burgundy
#6B0B06
Cream
#F8ECD2
Mustard
#D78718
Terracotta
#B84E2E
Smoke brown
#65412C
Red
#A7221D

Burgundy and cream form the main pairing. Red and terracotta add contrast; mustard and brown extend the palette.

Packaging concept

Kraft takeaway bag, burger wrap and fries cup in Sheriff and Grill coloursSheriff and Grill logo on a kraft bagSheriff and Grill logo on a burger wrapSheriff and Grill logo on fries packaging

Logo applications on a takeaway bag, burger wrap and fries sleeve. AI-assisted mockup.

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